When you are selling...
Why hasn't my house sold?
Reason -- Remedy
Overpriced
-- New market analysis, lower price
Price reductions too little, too late
-- New market analysis, significantly lower price below the next price break or two
New competition since property listed ?
-- New market analysis, lower price, offer incentives
Builder competition ?
-- New market analysis, offer upgrades competitive with builder
Difficult to show/not readily accessible ?
-- Use lockbox and readjust showing hours if necessary
Glutted or slow market ?
-- Adjust pricing and offer incentives
Property has become shopworn ?
-- Re-enter into MLS, adjust price, add new photos, offer incentive, inform area REALTORS®
Many showings but no offers ?
-- Reduce price
Offers forthcoming but not consummated ?
-- Re-examine counters and adjust to offers
Condition (maintenance problems) ?
-- Freshen up and review your ways to improve
Condition (major problems) ?
-- Rehab as necessary-new carpet, paint
Cosmetic allowances have not enticed offer ?
-- Rehab as necessary-remove allowances
Location not desirable ?
-- Compensate with price adjustment
Showcased poorly in MLS ?
-- Re-enter in MLS-change remarks and photos
Pets (odor, soil, and intimidation) ?
-- Deodorize carpet, cage pets when not home
Price range not moving ?
-- Offer incentives, create a direct link to property.
Neighbors or neighborhood ?
-- Counsel with neighbors regarding interference and condition of their properties
External influence (new highway, etc.) ?
-- Adjust price, gather accurate data, and prepare fact sheets
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